If you expend the time and effort to build a website, it’s only natural you want to have visitors visit your site to see what it is all about. In webmaster lingo, these visitors are referred to as “traffic.” Internet marketers and web designers (yes, they can be found in the one package*) use very specific tricks of the trade that will help their sites attract more traffic. What are some of these tricks?
One of their tricks is to make their sites more search engine friendly. For instance, let’s say you want folks looking for a good Mexican Restaurant to find your website. For them to find you in Google your website must first practice good SEO, or search engine optimization to give it its full title.
The term SEO may sound complicated but it just means you want to make sure your website is understood by the search engines and they know what your site is about. After all, it would do no good to send someone searching for plumbing supplies to your Mexican Restaurant!
Good SEO begins by identifying the search terms. Ask yourself, “what term would I type into Google if I was looking for a Mexican restaurant?” Would you type in “best Mexican restaurant?” No, it is more likely you would type in “best Mexican restaurant on the North side of Chicago.”
By identifying the right combination of search words you can then optimize your website.
You may start by naming your site “The Best Mexican Restaurant on Chicago’s North Side.”
Next, include several posts or pages that include that specific phrase and similar keyword phrases. When Google scans web pages it will be able to recognize these keyword phrases on your website. They give special attention to words and phrases used in titles.
It would be almost impossible for your small restaurant to rank high in Google if you optimized your site for the term “best Mexican Restaurant.” Why? Because you would be competing with Mexican Restaurants from all over the country. But when you scale down your target to a specific niche group you eliminate almost all other competition.
A website about the “best Mexican Restaurant on the North side of Chicago” stands a very good chance of ranking #1 in Google for that search phrase — especially when it practices good SEO. It is the search engine optimization that helps Google understand exactly what a website is about.
The end result will be more visitors who are specifically looking for what you are selling — the best Mexican food on Chicago’s north side!