If you expend the time and effort to build a website, it’s only natural you want to have visitors visit your site to see what it is all about. In webmaster lingo, these visitors are referred to as “traffic.” Internet marketers and web designers (yes, they can be found in the one package*) use very specific tricks of the trade that will help their sites attract more traffic. What are some of these tricks?
* Andrew Riedel and Trish Riedel make a formidable team when it comes to local SEO. They are based on the Gold Coast (only an hour from Brisbane); Andrew looks after all the SEO, reputation management, and Adwords management while Trish does the web design and hosting. You can check out their websites; seo-goldcoast.com.au and topwebdesigngoldcoast.com.au
One of their tricks is to make their sites more search engine friendly. For instance, let’s say you want folks looking for a good Mexican Restaurant to find your website. For them to find you in Google your website must first practice good SEO, or search engine optimization to give it its full title.
The term SEO may sound complicated but it just means you want to make sure your website is understood by the search engines and they know what your site is about. After all, it would do no good to send someone searching for plumbing supplies to your Mexican Restaurant!
Mexican Restaurants from all over the country. But when you scale down your target to a specific niche group you eliminate almost all other competition.
A website about the “best Mexican Restaurant on the North side of Chicago” stands a very good chance of ranking #1 in Google for that search phrase — especially when it practices good SEO. It is the search engine optimization that helps Google understand exactly what a website is about.
The end result will be more visitors who are specifically looking for what you are selling — the best Mexican food on Chicago’s north side!